Movie News

Real D to Provide Technology for ‘Hobbit’ World Premiere

3D movie specialist RealD will be providing the technology for the world premiere of Peter Jackson’s The Hobbit: An Unexpected Journey.

The company, whose 3D technology has been implemented in approximately 21,500 screens across 900 exhibitors in 68 countries worldwide, has been brought in by Jackson and movie backers Warner Bros. Pictures, New Line Cinema, and Metro-Goldwyn-Mayer Pictures for the November 28 world premiere at New Zealand’s Embassy Theatre.

The company will also help set up its RealD High Frame Rate 3D installation for the movie’s December 12 screening at the 65th Royal Film Performance at the Odeon Leicester Square in London.

“I’m delighted that RealD are helping us present The Hobbit: An Unexpected Journey with the best possible picture quality around the world,” said Jackson. “Their commitment to developing technology that improves the 3D cinema experience has my full support.”

Michael V. Lewis, chairman and CEO of RealD, described Jackson as a “visionary filmmaker who has a keen understanding of how advanced technology can blend with storytelling to enhance a movie-goer’s experience,” noting that The Hobbit is “one of the most highly anticipated films of the year.”

“We look forward to such an extraordinary movie making its debut in bright, realistic and immersive RealD 3D.”

Attendees at each premiere will be provided with collectible, limited edition The Hobbit: An Unexpected Journey themed RealD 3D glasses.

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