Movie News

Eat Middle-earth Style at Denny’s this Fall! Exclusive Photos!

Posted by on October 23, 2012 at 10:58 am

You may have already seen marketing for Denny’s Hobbity breakfasts if you recall those mysterious billboards we posted about a few days ago. We now have confirmation! On November 6, Denny’s will be launching its new tie-in campaign with ‘The Hobbit: An Unexpected Journey’, complete with a Middle-earth-inspired menu that seems designed to get mouths watering. Their TV spot will begin airing on November 12, a little over a month ahead of the movie’s release date of December 14.

Our fearless News Director Arwen and her assistant Lily have made the perilous trek to get photos of the new menus:

 


“This is the most excited we’ve been about a promotion,” says John Dillon the VP of Marketing of Denny’s. You can see why! The menu features 11 breakfast items with names like “Gandalf’s Gobble Melt” “Shire Sausage” and “Hobbit Hole Breakfast”, which we can only hope Arwen and Lily get to sample in the test kitchen this afternoon!

We can also look forward to trading card packs that come with each Hobbit-inspired meal, as well as a Hobbit blog that Denny’s will use to further promotion of their unique fare.

Oh, and if you were curious about the translations of those baffling dwarfish billboards? Expert Arwen claims they say, “The Breakfast Ring of Middle-earth Awaits.”

 

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Author: From time out of mind, Oloriel has been typing away in her little apartment, cats at her feet, hoping to reach out to other fantasy lovers by way of folkandfairy.com. Her discovery of Tolkien as a young adult awakened her long-dormant love of the otherworldly, and now she sees magic everywhere. Oloriel has a degree in writing, which she put to work during a three-year stint in vanity publishing – an experience not unlike purgatory and very much like having to read 20 bad books each week – which she prefers not to talk about. To renew herself, she knits, naps, reads, prays, writes, walks in the woods, and eats too many cookies.